Tohoshinki’s Jejung, Junsu and Yuchun announced on the 14th that they have a new exclusive contract with Avex Management, and also started activities under this new unit. Because of this, in Korea, the relationship between Avex Management and Tohoshinki’s Korean management company has shown signs of deterioration.
Avex is one of the leading Management Agencies in Japan, with many popular artistes such as Namie Amuro and Koda Kumi under them. Before Tohoshinki, they had helped BoA break into the Japanese Market, and an alliance with SM Entertainment was formed. To the Korean media, the signing of Avex’s contract with the 3 members has led to speculation that Avex may want to cut off all ties with them (SM Entertainment).
SM Entertainment denies these allegations, and according to a representative, both companies still have strategic partnerships that have remained unchanged. SM Entertainment’s BoA is still managed by Avex Management in Japan, and SM Entertainment says that they working on the promotions for Avex Management’s ICONIQUE as well.
On the other hand, there were also reports saying that Avex’s attitude is “dishonest”. The contract with the 3 members for the new unit has shown a choice of utility over SM Entertainment’s trust. Korean Media also reports that this may have something to do with the fact that Avex is currently in a business slump.
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