‘SungKyunKwan Scandal’, which is getting a lot of attention for casting Micky Yoochun for its lead role, will bring forth a new model for producing dramas.
Historical Drama ‘SungKyunKwan Scandal’, which is based off the bestseller novel ‘The Lives of Sungkyunkwan Confucian Scholars’, will employ a hanbok designer, publicity marketing company and a company specializing in merchandise for their production line up and have formed a blueprint for everything ranging from filming to the sales of goods related to the drama.
Although most dramas wait until after it is finished to begin selling related goods, ‘SungKyunKwan Scandal’ will complete all marketing, merchandise and production plans before the drama ends. The expectations for the drama is high as the production team who have come together for it is as good as it can get.
Drama production will be handled by Lemon Rain, producers of great dramas such as “My Precious Child” and “That Fool”, and content commercialization will be handled by YZOO Creative, a company that has brought content MD goods to a completely new level with productions such as ‘The Host’, ‘Jumong’, and ‘Unstoppable High Kick’.
Costumes will be made by world renown hanbok designer Kim Hae Soon, who showed the world the beauty of the hanbok through the drama ‘Hwang Jini’, and publicity will be handled by YTree Media, a company that also took on ‘Hwang Jini’, ‘On Air’, ‘The Painter of the Wind’ and ‘Style’.
A representative of Lemon Rain showed confidence in the team and said, “We are planning on making ‘SungKyunKwan Scandal’ a OSMU (One Source Multi Use) item. Therefore, we had to consider everything from the production to the commercialization of the drama. We will work hard to open this drama to the global market.”
Micky Yoochun, the male lead and the first to be cast, is enthusiastic about his role even though filming hasn’t begun yet as he said, “I have analyzed the character carefully, I’ve had numerous readings with the writer and the director and I’ve been taking acting lessons. Although I’m nervous because this is my first attempt at acting, I will do my best.”
‘SungKyunKwan Scandal’ will be wrapping up casting soon and begin filming on May 1st.
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